CLIENTS & CASE STUDIES
Kids First Group
Kids First Group is one of the UAE's leading premium early education providers, operating more than 30 nurseries and early learning centres across Dubai, Abu Dhabi and Doha.
Over a four-year partnership, we worked closely with the group's executive leadership, marketing team and nursery directors to strengthen corporate communications, brand positioning and community engagement across multiple nursery brands. Our role extended beyond traditional public relations, serving as a strategic communications partner supporting long-term reputation, parent engagement and industry leadership.
Our strategic support spanned communication strategy, corporate communications, executive positioning, media relations, strategic partnerships, thought leadership, parent education initiatives, crisis communications, experiential events, and communication support for new nursery launches, educational campaigns and corporate announcements. We translated complex educational philosophies into accessible, engaging narratives that resonated with parents while reinforcing Kids First Group's position as a leading voice in early childhood education.
Working closely with nursery directors, educators, parents and industry stakeholders also provided valuable insight into the evolving needs, expectations and decision-making journeys of modern families. These observations informed communication strategies that strengthened trust, deepened community engagement and supported the group's long-term strategic objectives.
Oli Oli
We advised OliOli® on the strategic positioning and communications of both its limited-time exhibitions and long-term brand growth. Through carefully curated community partnerships and a highly targeted influencer strategy, the campaign exceeded its projected ROI by more than three times, driving measurable increases in visibility, online search interest and audience engagement. The success of the collaboration led to an ongoing strategic advisory relationship with the museum on future initiatives.
Petit Bateau
We advised Petit Bateau on the strategic launch of two seasonal campaigns, supporting brand positioning, campaign messaging and experiential communications. From creative direction and audience strategy to on-the-ground relationship management, we curated and hosted a highly targeted network of parents, community leaders and creators, transforming each launch into a high-impact brand experience that generated significant organic conversation across Dubai's parenting community.
Dubai British School - Foundation
We partnered with Dubai British School Jumeirah Park Foundation to support a parent engagement initiative, bringing together respected community leaders and families through a strategically curated workshop. Our role focused on connecting the school with the right people and creating meaningful opportunities for engagement, laying the foundation for an ongoing strategic relationship.
Handprint Early Childhood Center
We partnered with the founder of Handprint Early Childhood Centre during the launch of her first preschool, providing strategic guidance on brand positioning, messaging and communications. Working closely together, we helped define and articulate the centre's unique educational proposition, creating a clear communication framework that laid the foundation for its future marketing and growth.
HOPE AMC
We continue to partner with Hope Abilitation Medical & Rehabilitation Centre as a strategic communications advisor, helping strengthen its connection with families through community insight and customer experience. By experiencing the centre's services firsthand, gathering feedback from parents and observing community expectations around paediatric therapy, we provide ongoing strategic guidance on messaging, communication, community engagement and brand visibility, while advising on the most relevant online and offline opportunities to reach and support families.
Bimbly
As Bimbly expanded into the Middle East, we served as the brand's strategic communications partner, helping localise its positioning and navigate the UAE's early childhood ecosystem. Through strategic messaging, relationship-building and introductions to key industry stakeholders, we supported the brand in establishing credibility, fostering meaningful partnerships and building a strong foundation for growth in the region.
The Healthy Home
We worked alongside The Healthy Home to identify new opportunities for community engagement and strengthen the brand's connection with highly targeted audiences across Dubai. Our role included strategic communications, campaign ideation, messaging, brand partnerships and KOL strategy, helping develop initiatives that aligned with the brand's positioning while building greater relevance and trust within its niche communities.
Parent App
Parent App is a leading childcare management platform that connects nurseries, educators and families through an all-in-one communication and operations platform. We were engaged shortly before its first industry event, which brought together early years professionals to discuss key trends and challenges shaping the sector. Through strategic stakeholder engagement and audience curation, we identified, personally engaged and hosted a carefully selected group of thought leaders whose presence elevated the quality of conversations and networking opportunities. The event led to several long-term strategic partnerships, including a collaboration that later evolved into a major regional early years conference.
Families and Beyond
We partnered with Families and Beyond to support the launch of its expanded healthcare offering through a thoughtfully curated community event designed to foster meaningful dialogue around child development and family wellbeing. From strategic messaging and concept development to venue selection, creative direction, tablescaping, guest experience, personalised gifting, mindful activations, F&B, audience curation and on-the-ground hosting, we designed and delivered every aspect of the experience to encourage authentic conversations and lasting relationships among parenting experts, healthcare professionals and community leaders.
Curaprox
We partnered with Curaprox to strengthen its connection with families in the UAE through community outreach and trusted relationships. By introducing the brand to a carefully curated network of parents and community advocates, we helped create authentic product awareness while significantly reducing the time and effort typically required to build these connections.
Kamkalima
We partnered with Kamkalima to support the communications and media relations surrounding its inaugural virtual education conference, bringing together leading voices to discuss AI in education, the future of Arabic language learning and innovation across the education sector.