Dr. Feelings
Dr. Feelings is a brand that was created by psychologist Dr. Elena Andrioti to inspire parents and give them tools to help their children thrive. The Dr. Feelings name was chosen to represent a Child Psychologist and to normalize the profession of Clinical Child and Adolescent Psychology. Dr. Feelings was founded in 2021, launching its first product, a set of custom created routine cards to encourage independence in small children and bonding with parents.
Petit Bateau
ApricotPR has been commissioned to support the international French kids wear brand with community outreach events and influencer activations in Dubai.
Kamkalima
Kamkalima started off as an education technology startup in Lebanon in 2015, with the objective to boost Arabic teaching and learning online. They are now headquartered in Abu Dhabi and their e-learning platform is being used in over 70 schools across the region. We supported Kamkalima while they hosted the first virtual conference focusing on AI in education, the future of the Arabic language and innovative solutions for schools featuring prominent speakers from Al Futtaim education and Queen Rania Foundation amongst others.
The Healthy Home
A leader in home health and environment, this Dubai brand uses eco friendly methods and products to rid your space of pollutants that hinder your wellbeing. When you breathe better, you sleep better, and when you sleep better, you live better! Their certified services are divided into several categories such as Pure Sleep, Pure Air, Pure Living, and Pure Water - all with the same purpose, to really make your home, your haven.
Handprint Early Childhood Center
Handprint is the brain child of Nathalie Salem Barsoumian. After heading the preschool department in one of Dubai's leading French schools, Nathalie opened her own early childhood center with the aim to bring together the French National Program with the Reggio Emilia teaching approach, delivered through French and English language instruction methods.
PAST AND PRESENT CLIENTS
Curaprox
Part of Curaden, Curaprox is a Swiss oral health care brand that manufactures and distributes expert designed and endorsed products for adults and children like toothbrushes, toothpastes, teethers, soothers, oral travel kits and more. They expanded their market presence and visibility in the UAE a few years ago and we consulted on community outreach and supported with influencer gifting.
Kids First Group
Kids First Group (KFG) is the leading group in Dubai, Abu Dhabi, and Doha for providing premium early years education and childcare. Founded in 2011, they have 24 nursery schools.
Their state of the art learning facilities, bespoke curriculums, dedicated management, and pedagogical teams across our nurseries place their brands names at the highest level in the UAE.
KFG is part of a wider global movement that takes large steps in the innovation of early years education.
Bimbly
Bimbly is a pioneering toy brand founded by Palestinian entrepreneurs Karim and Rawan, specializing in the design, manufacturing, and patenting of innovative, skill-based toys. With a portfolio of 5 to 10 patents, Bimbly creates culturally relevant, developmental toys for children aged 0 to 6 years, designed to support early childhood growth. With a mission to become the leading provider of Arabized educational toys in the Middle East, Bimbly aims to inspire and educate 5 million families across the U.A.E., Saudi Arabia, Kuwait, Bahrain, Qatar, UAE, and Oman.
Dubai British School - Foundation
Dubai British School Jumeirah Park Foundation is a Taaleem Early Years school that provides high quality early childhood education for FS1 and FS2 children.DBF is a purpose-built facility designed specifically for children aged 3-5.The EYFS framework at DBF encompasses both prime and specific areas of learning to ensure holistic development. The prime areas include Communication and Language, Physical Development, and Personal, Social, and Emotional Development, which are foundational for children’s learning and future success.
Parent App
Founded in 2015 by Firas El Bizri, Parent is a leading childcare management platform designed to connect and empower early education providers. With over 20 years of experience in the tech industry, Firas brought a vision of simplifying childcare operations through smart, user-friendly digital tools. What began as a simple communication tool has evolved into a trusted solution used by daycare centers, nurseries, and preschools around the world. Parent helps reduce administrative work, streamline documentation, and enhance parent engagement through real-time updates—allowing educators to focus on what matters most: supporting children’s growth and development.
Families and Beyond
Families and Beyond is a leading healthcare provider dedicated to offering compassionate, holistic care to patients and their families. Their innovative BEYOND Protocol™ combines cutting-edge research with personalized treatment plans to address the whole person, not just the condition.