Pioneering PR for the Early Childhood and Family Sphere
WHO WE ARE
Apricot PR is a boutique communications consultancy with a clear focus: helping brands connect meaningfully with families, mothers, and young children.
We work across both B2B and B2C, partnering not only with consumer-facing brands, but also with organisations looking to build credibility and connections within the early childhood and parenting sectors. From product launches to thought leadership, we help brands engage both their end-users and the industry professionals who influence the space.
With over 7 years of experience and a deep understanding of the UAE’s multicultural landscape, we bring a unique blend of PR and editorial expertise—combined with a personal investment in all things related to children and early development.
As trusted leaders in this niche, we collaborate with brands that share our values and are committed to making a positive impact on families and young children.
WE ARE FLEXIBLE...
We partner with homegrown brands, startups, and established businesses to shape communication strategies that adapt to their unique goals and growth stages. Whether you need a one-off campaign, ongoing support, or a full messaging overhaul, we tailor our approach to suit your brand’s needs.
STRATEGIC...
In order to effectively take on the role of communication advisor and advocate for you, we immerse ourselves in your brand through to understand your vision and develop strategies accordingly. We then implement a web of tactics to achieve our goals and work together to measure progress and success.
AUTHENTIC...
Crafting, not copying. Persuading, not pushing. Standing out, not blending in.
We don’t rely solely on market research — we listen, engage, and participate. Through active social listening and genuine interaction, we build social trust and uncover real insights. By immersing ourselves in your audience’s world, we shape stories that feel authentic — because they are.
"PR is part journalism, part psychology, and part lawyering."
Let's have a chat...
