Houry Maljian
Founder - Strategic Communication & PR Consultant

Born and raised in Saudi Arabia and educated in Canada, I hold a B.A. in Communication Studies and Theory and have spent the past 14 years building my career across Dubai's publishing, communications and public relations landscape. My journey began in luxury publishing, where I worked as an editor and creative director, leading editorial productions and collaborating with global brands including Dior, Louis Vuitton, Tiffany & Co., Gucci and Guerlain. Those early years shaped my understanding of storytelling, brand positioning and the power of meaningful communication.

Over the years, my career evolved from journalism and public relations into strategic communications, working across sectors including hospitality, healthcare, education, family wellness and early childhood. In 2021, I founded ApricotPR, a boutique consultancy supporting organisations that serve families and communities. Since then, I've partnered with leading local and international brands, founders and education groups, helping them strengthen their positioning, build trusted relationships and communicate with greater relevance.

What I discovered along the way is that the most valuable part of my work wasn’t simply developing strategies, it was spending time in the communities my clients were trying to reach. Visiting schools, attending events, speaking with parents, educators, healthcare professionals and founders, and observing the behaviours, conversations and experiences that shape how families make decisions. Those insights became the foundation for more meaningful partnerships, stronger positioning and communications grounded in genuine human understanding.

Today, ApricotPR combines strategic communications with community intelligence, helping organisations stay closely connected to the people they serve. I believe the strongest communication strategies don’t begin with campaigns, they begin with listening.